May 22: Features & Benefits: Selling Value, Not Price

Think you need an elevator speech? Take the escalator instead! Find out why.

The Sales Doctors are back with a special prescription for selling based on customer needs and your company’s features and benefits; not your best price.

This is session 4 of 11. To learn more about the entire Sales Doctors Course, please visit cose.org/salesdoctors.



About the Sales Doctors
The sales guys, Marvin Montgomery and Hal Becker are back, and this time they have just what the doctor ordered. These sales experts have developed an eleven-session course designed to sharpen your sales skills and track your progress through personalized action plans. Whether you have been selling for five minutes or 50 years, this course will have something for you!

Marvin Montgomery
Marvin Montgomery is an author, speaker and sales training consultant with more than 30 years of experience. Marvin has assisted hundreds of organizations improve their productivity, and in doing so has earned widespread national recognition and praise. It stems from Marvin's informative, practical and stimulating programs that reflect his basic philosophy: preparation and practice are the keys to sales success. After listening to Marvin, you will never again use outdated training methods of "trial and error" or "learn by doing."

Hal Becker
Hal Becker is a nationally known expert on Sales, Customer Service, and Negotiating. He conducts seminars and consults to more than 140 organizations a year. His client list includes IBM, Disney, New York Life, Continental Airlines, Verizon, Terminix, AT&T, Pearle Vision, Cintas, and hundreds of other companies and associations. He has been featured in publications including The Wall Street Journal, Inc Magazine, Nations Business and hundreds of newspapers and Radio/TV stations around the world, and is currently syndicated in over 45 newspapers and magazines. Hal is one of only eight people in the world to have received the Toastmasters International Communication and Leadership Award.


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